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  • Trade Fair Consulting for Startups and SMEs

Strategic trade fair consulting for startups and SMEs.

StradeCON® offers growth-oriented companies active consulting & management in all phases of exhibition participation. Efficient. Digital. Sustainable.
Schedule a free appointment – for startups
Potential Analysis – for SMEs
References / Testimonials
Reference logo Client 01 – StradeCON® trade fair client
Reference logo Client 02 – StradeCON® trade fair client
Reference logo Client 03 – StradeCON® trade fair client
Reference logo Client 04 – StradeCON® trade fair client
Reference logo Client 05 – StradeCON® trade fair client
Reference logo Client 06 – StradeCON® trade fair client
Reference logo Client 08 – StradeCON® trade fair client

“The WERK1 Expert Program connects our community directly with experienced industry insiders and specialists – for an exchange at eye level that accelerates success. A big thank you goes to our entire expert network, including Markus Zipfel, for their valuable commitment.”

WERK1 – Munich

“The collaboration with StradeCON was professional, uncomplicated, and based on partnership from the very beginning. With the joint webinar on the topic of visitor marketing for Ilmac (life sciences industry event), we were able to provide our exhibitors with practical impulses and concrete recommendations for successful visitor engagement. The consistently positive feedback from our exhibitors showed how valuable this format was. We look forward to further joint projects.”

Céline Futterknecht – Exhibition Director Ilmac

“StradeCON has proven to be a reliable and professional partner. The strategic guidance has helped us to improve our exhibition approach and maximize the value of the event.”

Daniel Severinsen – Co-Founder, Lemvos
Markus Zipfel, Founder and Owner of StradeCON®
Experience & Expertise

Expert for your trade fair success.

As a trade fair expert with many years of international experience in the automotive, defense, and industrial goods sectors, I support startups and SMEs in achieving success at exhibitions.

My tailor-made solutions for your trade fair appearance range from strategic conception to operational implementation, in order to increase your visibility and achieve your exhibition goals.

My focus is on holistic consulting for all phases of exhibition participation. Through digital transformation, I optimize your lead generation and thus provide you with a decisive competitive advantage.

Benefit from sound specialist knowledge to use your exhibition participation as a strategic tool for new business growth.

Experience Expertise
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MANAGED TRADE FAIRS
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Core Industries
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Markus Zipfel

Founder and Owner

View Vita
Services

Your Trade Fair Success in 6 Phases

StradeCON® accompanies you holistically. Our structured process guarantees planning security, budget resilience, and measurable ROI.

01

ANALYSIS

Assessment of marketing and trade fair planning. Analysis of the market environment and the role of the trade fair.

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02

STRATEGIC PLANNING

Target group targeting, business case development, and customer journey.

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idea
03

CONCEPTION PRODUCTION

Marketing conception, digital and interactive experiences, exhibition design.

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04

OPERATIONAL PLANNING

Project management, budget planning, and supplier coordination.

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05

EXECUTION

Lead management, booth staff, and on-site support.

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06

SUCCESS CONTROL

Goal achievement, budget control, and standardization.

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StradeCON GUIDELINES

Efficient

Targeted trade fair selection, measurable KPIs, and detailed success control.

Digital

Networking of touchpoints, immersive product communication, and lead capture.

Sustainable

Reduction of non-digital processes and sustainable planning implementation.

EVALUATION

POTENTIAL ANALYSIS

Evaluate the maturity level of your exhibition participation. We identify potential in all phases and optimize your trade fair appearance.

Potential Analysis – Phase 1 of 6
ANALYSIS

Do the following statements apply to your company?

Marketing strategy

“Our go-to-market strategy already includes live communication, such as trade fair participation.”

Role at trade fairs

“The strategic relevance of trade fairs is clear to us, and we plan for long-term participation (1-3 years).”

Market environment

“We know all relevant trade fairs for our market and specifically evaluate them based on strategic aspects.”

Potential Analysis – Phase 2 of 6
STRATEGIC PLANNING

Do the following statements apply to your company?

Goal definition

“Before each trade fair, we define clear goals (KPIs) that go beyond mere lead generation.”

Audience targeting

“We create strategic invitation campaigns before the trade fair to attract the 'right' decision-makers to the booth.”

Customer journey

“The trade fair presence connects with our other touchpoints.”

Potential Analysis – Phase 3 of 6
CONCEPTION PRODUCTION

Do the following statements apply to your company?

Virtual exhibits

“We use VR/AR or digital twins to save transport costs for exhibits while still making the product portfolio tangible.”

Interactive engagement

“Visitors can interact independently with digital content at our booth (e.g., touchscreens, AI chatbots).”

Hybrid reach

“Our trade fair presence is digitally extended so that customers who are not on-site can also participate interactively.”

Potential Analysis – Phase 4 of 6
OPERATIONAL PLANNING

Do the following statements apply to your company?

Project management

“Our internal team is able to meet all trade fair deadlines stress-free, without neglecting day-to-day operations.”

Funding utilization

“We actively utilize government funding programs to reduce our effective trade fair costs.”

Coordination

“Coordination with various suppliers (technology, logistics, stand construction) runs flawlessly and without delays.”

Potential Analysis – Phase 5 of 6
EXECUTION

Do the following statements apply to your company?

On-stand qualification

“We use a standardized scoring system to evaluate leads at the booth based on potential and urgency.”

Digital lead management

“Our lead capture is 100% digital and transferred directly to our CRM system without delay (interface).”

Follow-up process

“Initial contact after the trade fair is automated or manual, within a maximum of 48 hours after the trade fair visit.”

Potential Analysis – Phase 6 of 6
SUCCESS CONTROL

Do the following statements apply to your company?

Budgeting

"We have full control over all incurred costs and experience no financial surprises after the trade fair."

Cost-benefit analysis

"We systematically calculate the 'Cost-per-Lead' after the trade fair to measure profitability."

Structural cost analysis

"We perform a detailed audit after every trade fair to eliminate hidden cost drivers for the exhibition appearance."

Analysis in progress…
Your details are being evaluated.

Select a segment of the hexagon – by clicking, tapping, or using the keyboard – to view the details of the respective phase.

Contact

Book an Appointment

Ready for the 2026/2027 trade fair season? The requirements for impact and cost-effectiveness are increasing. I optimize your trade fair appearance – efficiently, digitally, and sustainably. Schedule your free initial consultation now!

Markus Zipfel

Founder and Owner
StradeCON® – Strategic Tradefair Consulting

Expert Consultation

Choose a suitable appointment for your free initial consultation directly online – non-binding, via Microsoft Teams.

  • Available appointments in real time – no email ping-pong
  • 30 minutes, free and non-binding
  • Teams invitation is sent automatically via email
Book an appointment online now
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